Mailworks was conceptualised to be a complete drag-and-drop interface for designers and developers to build HTML emailers. Unlike the basic email builders accompanying email marketing platforms, it is a full fledged tool which supports complex nested tables and custom responsive behaviours.
For designers, it is empowering as it enables them to build custom HTML emails without coding, allowing them to tweak designs to perfection. For developers, it saves hours of development time for each HTML email compared to coding via traditional ways.
Visual Identity and Design System
Mailwork's primary purpose was to create well-built emailers efficiently. With an immediately familiar envelop, the check sign and movement lines invokes efficiency and speed.
The color system is derived from functional uses within the email builder. Orange is used for layouts while green is used for content.